Cake requires a no-nonsense and pleasant method of preparation your inevitable demise. Founder Suelin Chen clarifies.
Grow Your Business, Certainly not Your Inbox
This story originally appeared on PCMag
A couple of years ago, before a scheduled procedure, I had to employ an attorney to draft my previous will and testament. Per the hospital’s guidelines, I was likewise told to provide a duplicate of my Progress Directive, or guidelines on when to draw the plug. It had been scary, grown-up products.
As an electronic native, everything felt a little too actual. I’d have very much preferred to take a seat on my couch, laptop computer at the prepared, with an on-screen AI to chat me through the entire decision-making procedure and pop it through to the cloud. And that is exactly what previous healthcare executive Suelin Chen built-in her Boston-based startup, Cake.